Digital menu boards offer restaurants and QSR’s new impulse sales opportunities. A powerful influence on point of sale purchase decisions, once installed they usually boost sales of specials, combo’s and new menu items.
Soft benefits to consider when creating a cost model.
- by implementing this product, the business will achieve a competitive change.
- the product will drive employee or customer behavior changes
- customer satisfaction and/or sales effectiveness will increase
- lost sales opportunities / downtime will decrease
Once Digital Menu Boards are deployed these soft benefits can emerge:
- venues instantly get a modern up to the minute look impacting on customer perception.
- printing, shipping or merchandising costs are all reduced with menu delivery centrally managed via digital signage software.
- additional revenue from vendor partnership model
- reduction in lost sales opportunities through promotional messages being displayed correctly, at the right time and place.
- being able to instantly run promotions, create specials and shift overstocked items
- pilot and test runs are no longer uneconomic to run with promotions or product testing digitally delivered in select areas.
- Easy compliance with menu labeling requirements and the push for healther recipes via a one time change to this dynamic media.
- A new timely channel for staff training and corporate messages
- Less walkaways through more customer engagement whilst queuing.
- Increased brand exposure leading to increased loyalty.
- Stand out presence in competitive shopping centres and streetscapes with brightly lit, modern and appealing,screens.
For more information on Vectron’s commercial digital menu boards or media players email sales@vectron.com.au or call 1300 789 366
