/, Point of Sale, POS/No longer just CCTV….

No longer just CCTV….

If you are a licensed venue, it’s safe to assume that you have a CCTV system in place.  But have you ever considered your CCTV to be more than just a tool for surveilling
suspicious activities? The new age video surveillance technologies can also provide business intelligence such as patron. If you are a licensed venue, it’s safe to assume that you have a CCTV system in place.
But have you ever considered your CCTV to be more than just a tool for surveilling suspicious activities? The new age video surveillance technologies can also provide
business intelligence such as patron traffic, consumption patterns, engagement points and linger times. This information can be used to your advantage to build successful
loyalty and customer engagement programs, based on extensive customer insight.
Here are a few ways you can leverage CCTV intelligence at your venue. traffic, consumption patterns, engagement points and linger times. This information can be used to your advantage to build successful loyalty and customer engagement programs, based on extensive customer insight.

Here are a few ways you can leverage CCTV intelligence at your venue.

Capturing and analysing visual data on customer behaviour is now providing more than security insight, this valuable intelligence is being used to build successful loyalty and customer engagement programs.

POS Integration – Complete CCTV solutions integrated with your venues Point of Sale.  POS transaction overlays on all your orders, null sales, promotions and more.  Simply track every transaction or just the odd one

People Counting – Beyond liquor licensing legal requirements people counting information now provides key information for loyalty kiosk and loyalty signup kiosk location at entrances with the most traffic, staff member placement to greet customers during peak times, promotional material or merchandise positioning at entrances to increase visibility and impact increasing your marketing ROI.

Number Plate recognition – Identify members before they even enter your venue, allow VIP loyalty members to access a restricted carpark, greet the member before they enter with a promotion or voucher that is available to them, give a bistro voucher to that member who only drives through the bottle shop.  For non-members reporting analytics can promote a repeat visitors to sign-up for programs.

Heat mapping – Marketing promotions in high visitation areas around your venue, integrate digital signage to promote campaigns during peak periods for optimal viewing.  Understanding where people are congregating and compare this with where they are spending provides insight to move guests through your venue.

By |2018-07-17T12:18:34+00:00December 21st, 2017|CCTV, Point of Sale, POS|0 Comments